Tik Tok Video Factory
Vimar is a company driven by design and technology, with a mission centred on home automation and smart solutions, sharing its vision through diverse stories and innovative, engaging approaches. This was the challenge we embraced – launching the brand’s TikTok channel with an original style that could connect with today’s customers and engage tomorrow’s audiences, raising awareness of the Vimar brand and its products.
Market & Customer Analysis
To optimise TikTok communication, we combined contextual analysis, creative thinking, and technical development to create engaging content tailored to TikTok’s audience and designed for impactful brand storytelling.
Content & Social Media Marketing
We focused on developing the TikTok channel with a video content strategy spanning three objectives: corporate, educational, and product-focused. Educational and entertaining content took centre stage, stimulating curiosity and driving audience engagement. The result? An entertained, engaged and loyal community.
@vimarspa Come simulare la presenza in casa in modo smart #smarthome #presasmart #smartlife ♬ suono originale – VIMAR
@vimarspa Il buio non ha più scampo con Vimar! 🌟 Gestisci le luci, affronta le tenebre e addormentati con un sorriso. 😊💡🌙 #smarthome #tiktokmademebuyit #vimar #basedonatruestory ♬ suono originale – VIMAR
@vimarspa Con l'occhio di Vimar, nulla sfugge alla tua attenzione 👁 ✨#smarthome #vimar #tiktokmademebuyit #videosorveglianzacasa ♬ suono originale – VIMAR
Videography
Through our content factory approach, we created authentic, on-trend video content with a fresh and dynamic style. We used smooth camerawork and engaging audio to ensure each piece was designed to elicit a specific response from the target audiences.
@vimarspa Hai paura del buio? Con Vimar al tuo fianco, i mostri non potranno più spaventarti! 💡👻 #vimar #smarthome #casasmart #tiktokmademebuyit #smartlife #luci ♬ suono originale – VIMAR
@vimarspa Mostra la tua personalità e il tuo stile unico con le placche Plana! ✨🎨 #doyouhaveaplana #smarthome #vimar #smartlife #seriecivile #tiktokmadebuyit ♬ suono originale – VIMAR
@vimarspa Anche se Gigi non c’è, con la videocitofonia di Vimar è sempre in casa 📞🔔 #vimar #smarthome #videocitofonia #tiktokmademebuyit ♬ suono originale – VIMAR
We wanted to tell our company’s story through a simple, direct approach to product awareness and educational content. Within our holistic strategy, we needed to leverage a strategic social platform to reach a well-defined user cluster, and TikTok proved the perfect fit.
Juri Leo – Head of Digital Marketing, Vimar
