Digital Marketing
TUNAP, a German company operating in over 30 countries, leads the way in research, development, and production of innovative solutions for the automotive industry. Initially, our focus was on consulting to help TUNAP establish an integrated communication strategy across its digital and social media platforms. As the company’s needs evolved, our partnership has expanded into a comprehensive, 360° approach to support its growing complexity and global reach.
We have supported TUNAP in expanding its B2B communication and marketing efforts, including the development of a dedicated e-commerce platform. Our support involved multiple strategies: first, we provided coaching and training to the consultant network on effectively blending online and offline sales channels to find synergies. Next, we implemented a digital marketing strategy aimed at increasing platform visibility, acquiring new customers, and driving conversions. This comprehensive approach included digital advertising, email marketing and inbound campaigns designed to maximise engagement and reach.
