Website and Digital Experience
Tubi Style is the aftermarket brand of the Duerre Group, which specialises in manufacturing exhaust systems for some of the world’s highest-performance vehicles competing in championships such as Formula 1, Le Mans Prototypes, WRC, and Gran Turismo, as well as in other areas like MotoGP and offshore racing. To enhance its digital presence, Tubi Style set out to develop a new website focused on user experience, and we have been supporting the brand’s social media communications.
Ferrari GT
One of Tubi Style’s primary goals was to strengthen its long-standing connection with Ferrari and unite fans around key events celebrating the iconic prancing horse. To achieve this, we developed a dedicated Ferrari GT section on the new website – an interactive hub where users can experience the highlights of the Ferrari Challenge Trofeo Pirelli Europe, for which Tubi Style serves as Technical Partner. This engagement area brings together everything from social media posts to race news in a single, streamlined vertical feed.
UXUI Design and Coding
Our main objectives in designing the new Tubi Style website were to elevate brand visibility, highlight the dealer locator, and showcase the extensive product catalogue, complete with a dedicated space for downloading manuals. The wireframe design was guided by a focus on creating an intuitive user experience, ensuring seamless interaction with each brand touchpoint. One standout feature is the Ferrari GT section, an exclusive space where fans can explore highlights from the Ferrari Challenge Trofeo Pirelli Europe, for which Tubi Style is the Technical Partner. Beyond the design phase, we handles the entire development of the website on WordPress, ensuring ongoing alignment with both brand identity and user needs.
System Integration
To enhance contact management, we integrated the Tubi Style site’s contact form with Mailchimp CRM, establishing a unified system for streamlined marketing and sales operations, resulting in more efficient lead management.
Art Direction
The new website showcases and elevates Tubi Style’s visual identity: bold typography and the striking contrast of black and bright yellow convey a sense of energy and dynamism, embodying Tubi Style’s unique aesthetic. Carefully selected images evoke speed and vitality, reinforcing the brand connection and highlighting its signature yellow. Technical content is also presented with a typographic background, accentuating both its unique features and visual appeal. The browsing experience is further enriched with immersive video and audio content, inviting users to fully experience the world of Tubi Style.
Social Media Marketing
To boost brand visibility, we support Tubi Style by executing an editorial plan across its social media channels. Emphasis is placed on showcasing product sounds, partnerships, and completed projects, fostering open and authentic communication. Engagement and reach are our key performance indicators. Beyond social media, we also manage the blog’s editorial content, highlighting restoration projects and competitions where Tubi Style is an official partner.
Lead Generation
For the launch of two new exhaust lines for supercars, we designed lead generation campaigns on Meta and Google. Using tailored lead-generation tools, we gathered contacts from both owners of vehicles compatible with the new products and other supercar enthusiasts. The campaign yielded a substantial number of qualified leads and an impressive engagement rate on social media ads. In addition to direct customer acquisitions, we observed a positive ripple effect: many users who initially sought information through ad comments transitioned into prospects and eventually became customers. This resulted in a notable increase in brand awareness driven by high engagement, alongside a reduction in overall conversion costs.
