Digital Marketing and Brand Awareness
Thindown is the world’s first real down fabric, offering warmth and a natural feel in an incredibly thin layer. Its innovative design enables creative possibilities for outerwear, fashion and home accessories, delivering superior warmth and performance in an exceptionally slim layer.
We initially focused on revitalising their social media presence and brand awareness by developing an editorial plan with coordinated advertising strategy. We then extended our efforts to include targeted campaigns for major industry events.
Our approach involved creating a tailored strategy, defining advertising and storytelling activities, developing landing pages and lead capture forms, and setting up an email marketing strategy for nurturing leads generated by the campaigns.
At the same time, we conducted photo and video shoots to build a robust media library, leveraging this content across digital channels. We also set up discovery campaigns and a LinkedIn campaign to enhance reach.
