Media Campaign & Video Spots
For San Marco, a leading national and international manufacturer of paints and coatings, we designed and executed their 2024 media campaign, developing all communication assets from the main TV commercial to a range of short-form video content
This comprehensive, integrated project focused on three key elements: campaign concept development, the production of the commercial in collaboration with Riprese Firenze, and the digital media campaign rollout.
Creative Direction & Art Direction
The campaign tagline “San Marco, your story, our colours” creates a narrative centred on diversity and beauty, exploring how colour shapes people’s lives. The concept unfolds through the life stories of three different protagonists, each expressing a unique relationship with colour and creativity.
Videography and Photography
We worked with Riprese Firenze to develop a hero campaign video alongside multiple short-form videos that delve deeper into each character’s story. These communication assets were integrated into the landing page and used across advertising channels.
We also produced a series of photographs and other static visuals in line with the campaign concept to support the advertising push.
Media Management
The digital media campaign was launched across multiple platforms, including Meta, Pinterest, TikTok, Spotify, Google, and YouTube, and incorporated programmatic ads on alternative digital channels like Discovery and Netflix. We also secured strategic media placements (display and pre-roll) through partnerships with TV programs and platforms such as Manzoni, Cairo RCS Network, Cose di Casa, Lavori in Casa and DAZN.
