Brand Awareness and Consideration
The world’s leading provider of open source solutions, Red Hat enables businesses to operate across multiple platforms and environments, from core datacentres to the network edge, supporting flexible and powerful IT infrastructure.
Red Hat approached us to help maximise the visibility of content published on their Italian social media channels and to drive more traffic to their website. We launched targeted campaigns to promote the company’s webinars and events.
Our social media communications strategy was designed to showcase Red Hat’s activities through various editorial themes, presenting their products, corporate culture and market presence. The goal was to engage users with the Red Hat brand, not just from a technical and technological perspective, but also by highlighting its culture and the opportunities within the open-source community.
Not everyone is an expert in technology, and additional insights from field specialists can enhance understanding of the services offered. That’s why, together with the client, we decided to focus on the people behind Red Hat and their expertise by organising a series of interviews with key managers.
