Social & Digital Strategy
With over 300 shops, bars, and restaurants, Oriocenter Selected Stores is one of the largest malls in Europe.
To strengthen its position as a go-to destination for shopping and entertainment while enhancing foot traffic, we crafted a digital marketing strategy focused on creative content development and advertising campaigns to boost visibility.
The goals? Brand awareness, engagement and loyalty.
Market & Customer Analysis
We designed a content strategy aligned with Oriocenter’s brand identity and goals.
From brand awareness to engagement and video views, every action was strategically planned to optimise campaign performance for the target audience.
The marketing mix also included email marketing activities.
Content & Social Media Marketing
Aligned with the brand’s communication strategies, we developed an editorial plan for Facebook, Instagram, and TikTok to engage the B2C audience through trending imagery and videos.
Campaign KPIs focused on reach, engagement rate, and video views.
Social Visual Identity
Oriocenter’s social identity is tailored to the overarching mall campaign, reflecting the in-store experience and ensuring consistent brand representation across online and offline touchpoints. This year’s look featured soft colours, elegance, geometric shapes and simplicity.
Videography and Photography
We complemented social media marketing with dedicated content production, managing every stage from trend analysis to concept and production. This ensured high-quality photo and video content with a modern aesthetic.
Media Management
To bolster Oriocenter’s digital presence, we launched advertising campaigns on Meta and TikTok to expand content reach and encourage audience interaction.
In addition to regular editorial support, we ran multi-wave campaigns to spotlight the mall’s key initiatives.
@oriocenter 1, 2, 3 o 4? Qual è il tuo look preferito? 😍 Faccelo sapere nei commenti! Outfit by: Liu Jo Uomo #oriocenter #oriocenterunexpected #outfit #fashion ♬ suono originale – oriocenter
@oriocenter ✨ Illumina la tua personalità ✨ Ti aspettiamo nei nostri preziosi store per scegliere il tuo gioiello del cuore ❤️ Model: @Gaia Begnis Store: @Marlù #oriocenter #oriocenterunexpected #fashion #gioielli ♬ suono originale – oriocenter
@oriocenter 👗✨❄️ Tieni il passo con la moda 👗✨❄️ Raggiungi i nostri #unexpected store per scoprire gli imperdibili saldi delle collezioni Fall/Winter 2023-2024 🤙 Store: Patrizia Pepe Model: @Arianna Gorla #oriocenter #oriocenterunexpected #shopping #moda ♬ suono originale – oriocenter
