Social Visual Identity & Digital Strategy
Brand of OZ Racing, the world-renowned alloy wheel manufacturer and industry leader The marketing team at MSW Wheels by OZ initially needed to create a fresh digital identity for their brand, aiming to find the right positioning in a highly competitive and dynamic online marketplace. Dedicated channels for both Italian and international audiences were created, quickly reaching and engaging a new B2B2C audience of enthusiasts in a matter of weeks. Over the years, we strengthened their communication strategy by expanding the brand’s content hub and collaborating with industry influencers and publications.
Strategy and Culture
Market & Customer Analysis
We developed a content strategy aligned with the brand’s annual goals. From brand awareness and engagement to video views, every activity we implemented was part of a strategic plan to maximise campaign performance for the B2B2C audience. The marketing mix also included B2B email marketing campaigns and outreach projects with specialist industry publications.
Content Creation
Content & Social Media Marketing
In line with the brand’s communication strategy, we implemented a B2B2C editorial plan across Facebook and Instagram to engage both niche audiences and MSW by OZ’s authorised dealers. The campaign’s main KPIs focused on reach and engagement.
Influencer Marketing
The project also involved collaborating with ambassadors from the van life and new mobility communities. We created both inspirational and informative content to promote MSW’s products. Through the adventures of their ambassadors (digital creators), MSW promotes road trips as a lifestyle choice – encouraging a more mindful approach to travel and a deeper connection with local destinations.
Art Direction
Creative Direction & Art Direction
The visual direction of the project was meticulously shaped through comprehensive art direction, beginning with the creation of a distinct social media visual identity and extending to videography and photography planning and production. The brand’s bold yet refined mood is consistently showcased in both the graphic design and photography style.
Social & Digital Identity
The brand’s digital identity features graphic layouts based on triangular shapes, conveying dynamism and creating versatile design solutions. These elements work across all platforms: from social media posts to advertising, making the brand instantly recognisable.
Videos and Photos
Video and Photo Shoots
We complemented social media marketing with dedicated content production. Our team managed every production phase, from concept to development, to create high-quality photo and video content. The bold yet refined photographic style gives the brand a strong, distinctive visual identity that perfectly captures the two key features of MSW by OZ products.
Media & Lead Generation
Media Management
We implemented advertising campaigns to strengthen the brand’s digital presence, aiming to boost content exposure on Meta platforms and capture more targeted leads for MSW by OZ products within the Google ecosystem. During key seasonal periods (winter and summer tyre changes), we ran targeted campaigns to drive quality traffic to the website.
