An Editorial Project for Brand Awareness
LAGO Design embodies Italian excellence in modular furniture design, creating solutions for homes, hotels, restaurants, retail spaces and workplaces. LAGO believes in design as a tool for social change, crafted to meet the needs of modern living.
LAGO Design approached us to develop a project that would establish the brand as a cultural leader in their field. This led to the creation of “Good Design is Good Business”, an editorial initiative aimed at sparking conversation on trending topics within the design world, approached holistically and shared through the timeless medium of the written word.
We brought together six leading voices from different professional backgrounds to explore diverse aspects of business and social issues. The contributors included Roberto Battaglia from Intesa San Paolo and Alessandro Mininno from Gummy Industries, alongside prominent architects and design studios. Their ideas and insights were compiled into an innovative magazine format, offering fresh perspectives on the design ecosystem where LAGO Design operates.
