Visual identity & Advertising Campaign
Bluenergy Group, a leading provider of electricity, gas, and energy efficiency services in Northern Italy, meeting both domestic and business needs. Their commitment needed to be communicated through a more contemporary brand image to enhance the effectiveness of their marketing. How did we approach this? By developing a modern brand identity and designing an advertising campaign crafted to spark energy and connect with the entire community.
Brand Identity & Social Visual Identity
We developed a fresh colour palette in line with Bluenergy’s ecosystem, featuring primary colours and a rich green shade to emphasise sustainability, infusing the brand’s visual identity with a fresh, modern touch. A leaf icon was introduced to visually anchor its environmental focus, reinforcing a values-driven communication strategy.
Creative Direction & Art Direction
With versatile visual templates and modular graphic designs, we crafted coordinated, eye-catching content that is easy to replicate, resulting in a consistent and approachable visual identity. This impactful iconographic language effectively conveys the brand’s messaging.
UI & UX Design
The homepage redesign was centred on clearly conveying Bluenergy’s services and sustainability goals. Green energy and innovation are the concepts underpinning the web infrastructure and graphic interface, optimising the existing page structure with style sheet updates and targeted integrations to make content more intuitive and accessible.
Videography
The new brand identity was launched alongside an advertising campaign featuring an emotional visual journey. A flowing blue fabric – symbolising Bluenergy’s energy – travels across diverse locations and human connections, representing the company’s closeness to people, businesses, and communities. The campaign highlights the Group’s commitment to energy efficiency and its partnership with customers to build a more sustainable energy future.
Copywriting
Creativity and sustainability are the keys to the brand’s messaging, conveyed through simple, transparent and impactful language to guide audiences towards eco-friendly choices.
“The new graphic elements and campaign imagery aim to further emphasise how the energy and services offered by Bluenergy Group can positively impact daily life, building a more sustainable future with everyone's contribution.”
Alberta Gervasio, CEO of Bluenergy Group