Content Factory to Support Brand Consistency
Aon is a global leader in insurance and reinsurance brokerage, risk management, and human resource consulting.
In 2022, they selected us as their partner to support their marketing team in coordinating brand communication activities, developing strategic projects, and creative content for online and offline channels.
Creative Direction & Art Direction
Our work focused on creating visual content for Aon’s online and offline communications that strengthens its brand consistency by delivering a unified message across multiple touchpoints using various assets.
Videography
To enhance the storytelling around Aon’s key communication activities, we developed tailored videos, managing each stage of the process – from concept development to scriptwriting, storyboarding, organisation, filming, editing, and adapting the content for social media channels. Each video was accompanied by targeted copy for effective sharing.
Service Design
For each strategic project, we facilitated collaborative service design sessions with the Aon team. These sessions enabled us to align on goals, activities and roadmaps, working together efficiently and effectively.
Copywriting
To boost the effectiveness of Aon’s communication, we supported their team in creating a wide range of content, including articles, editorials, newsletters and in-depth reports.
