We believe it’s crucial to start with a detailed market analysis, mapping demand awareness and aligning it with the company’s brand recognition.
We also believe that a successful product launch needs a strong creative concept to drive content creation, influencer selection, and advertising campaigns.
Alessandro Facco, Head of Marketing
Before creating content, it’s important to understand what will keep it aligned with the brand’s identity.
That’s why we begin with an analysis to map out the brand’s values and communication priorities. This allows us to identify the most strategic assets to develop.
Olga Baratto, Head of Content
Spending more on advertising doesn’t always translate into higher online sales. Sometimes, focusing on CRO, marketing automation, and optimizing product page SEO can yield significant benefits with the same investment.
Finally, refining pricing strategies and following an editorial calendar can help make the final optimization push.
Giorgio Soffiato, Managing Director
We believe that before optimizing the code or updating a website’s design, it is essential to perform a thorough analysis of user personas and the customer experience.
Our advice is to avoid focusing on style exercises and instead create designs and platforms that are truly suited to the people who will be using them.
Rossana Omietti, Head of Digital Experience
To encourage the sales network to promote the product and drive people to stores, we believe it’s important to tap into a sense of urgency.
Initiatives like personalized discounts, in-store events, contests, and similar actions can be powerful tools to boost sell-out.
Tommaso Dainese, Head of Sales
"Before spending a single euro online, you need to define the type of campaign you want to create and the goal you want to achieve.
Choosing between inbound marketing or direct-response campaigns affects not only the creation of supporting content but also the choice of media channels to convey it."
Alessandro Facco, Head of marketing
